What exactly do your customers want?
Don’t kid yourself about what your target market customers want. At the Idea Lab we take the guess work out of understanding your target market and speak to them directly to uncover insights and behaviours. That’s right, we don’t use Google to make assumptions!
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"Am I targeting the right audience?"
"What aspects of my idea do people like or dislike?"
"Is the customer problem big enough?"
"Is my idea valid or needs it need some tweaking?"
"Which segment of the audience has the highest demand?"
"Will customer’s pay for my solution and how much?"
Thinking
So how exactly do we help test your idea?
Teaching
Refine your idea
We help you document the short list of problems you're trying to solve
People
Define your audience
We help you identify your audience segments & sub-segments
Heart
market tests
We get feedback from real people for your surveys
FAQs
Who are surveys for?
What insights can I gain from a survey?
How do I know which audience to target?
Who are the survey respondents?
How trustworthy are the results?
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Real feedback, real people, and no guesswork
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