Hi I'm Brett and I have a mad passion for the startup space: the creativity, the ideas, the spirit, the people, and the passion that drives them. I started Idea Lab because it took me forever to understand exactly why some of my ideas didn't resonate with the market. And the reason is because I was so focused on building solutions instead of actually digging deeper to understand my target market in more detail. My specialty is idea research and testing and I can help you reveal why your idea is (or isn't) resonating with your target market.

So if you're still reading this and you're looking for some help with your idea get in touch with me. I also post on social media about startups, ideas & market testing, so feel free to follow me: